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Content writing and copywriting are terms you can come across in the writing industry. While they both sound similar, they are quite different. This post will examine what roles involve and how they differ.
A content writer is technically defined as someone who creates written content of any kind and category.
And sticking to this broad definition, the term “content writing” covers all the different types of writing, including copywriting.
Since this post aims to highlight the differences between a content writer and a copywriter, we won’t treat the former as a substratum of the latter.
In our current context, a content writer can be defined as a person who is tasked with writing long-form content for instructional or educational purposes rather than for advertising/promotion.
Expanding on the definition above, let’s look at what a content writer’s role can typically entail.
Let’s move on to discussing copywriters.
A copywriter can be defined as a writer who is mainly tasked to prepare written content for advertising or promotional purposes. To better understand what a copywriter is, it can be helpful to understand the definition of a copy itself.
A copy is written content that educates and informs the reader about a particular offering (service or product) to convince them to buy/acquire the offer.
Likewise, a writer whose job is to create copies is said to be a copywriter.
Now let’s discuss some of the jobs and roles that copywriters are typically required to do.
Short-form content that requires a hefty amount of creativity to create sums up the content that copywriters must create.
To sum it up, we can describe the differences between these two as follows:
Yes, a copywriter can be a content writer. Copywriting is a more demanding and skilled area than content writing. Copywriters typically start as content writers before moving on to preparing copies.
Copywriters earn more than simple content writers since their work is more creativity-intensive. In other words, their trade/work is more valuable than simple content creation – typical of content writers.
Content writing and copywriting are both popular jobs nowadays. In the post above, we have highlighted the main differences between these two and described the respective jobs/roles.
The next time someone asks you about the difference between these two, you’ll have quite a bit to tell them.
Awesome one; I hope this article answers your question.
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