How to Become a Personal Shopper (Meaning, Duties, FAQs)

Become a Personal Shopper

If you are passionate about making purchases for others, you should consider becoming a personal shopper.

A personal shopper willingly offers to assist others with their shopping and is compensated for it.

In retail, a personal shopper can be a jack of all trades. They may assist in the purchase of groceries, clothing, shoes, and accessories, as well as furniture.

This article will focus on the abilities required to be a personal shopper in fashion and what it’s like to work in the industry.

What is Personal Shopping?

Personal shopping is a service that assists individuals, busy professionals, or fashion-challenged in finding the perfect outfit or gift for any occasion.

With the growth of malls, supermarkets, and shopping centers in recent years, the demand for personal shoppers has increased.

The shopping experience has evolved over the years, from when people had to physically go to the stores to shop, to the days of mail orders, to internet shopping.

These are just a few ways people have tried to make shopping more convenient and easier.

Most people are too busy to buy things for themselves as a result, they must rely on personal shoppers, professional organizers, and personal assistants to meet their shopping needs.

More so, personal shoppers may provide wardrobe consulting services in addition to shopping to help their clients develop a practical and fashionable personal style.

Duties of a Personal Shopper

It is your job as a personal shopper to provide each client with a personalized shopping experience and to assist them in building a wardrobe that fits their style and lifestyle.

These are the duties of a personal shopper:

1. Identifying Client Needs

A personal shopper must be able to evaluate each client’s particular needs, including body type, personal style preferences, financial limitations, and lifestyle requirements.

A consultation or meeting with the client is usually the first step in determining their needs.

During this time, the personal shopper may inquire about the client’s lifestyle, profession, personal style, body type, and financial situation.

Personal shoppers must be aware of nonverbal cues and other signals in addition to these opening questions that may point to a client’s preferences or needs.

2. Selecting Appropriate Clothing and Accessories 

A personal shopper may start by researching various brands and retailers, finding products that fit the client’s budget and personal style, and choosing appropriate clothing and accessories.

To choose products that enhance the client’s appearance, they may also consider aspects like the client’s body type, skin tone, and other physical characteristics.

When choosing clothing and accessories, personal shoppers must consider the client’s lifestyle and daily activities.

For instance, a client who works in a formal office setting might need business attire, whereas a stay-at-home parent might need comfortable, practical clothing.

3. Managing Logistics

This involves a range of administrative and organizational tasks, such as: 

1. Scheduling Appointments

Effective time management and the ability to schedule appointments with customers and merchants are requirements for personal shoppers.

2. Tracking Expenses

Personal shoppers may be in charge of keeping track of their own expenses, such as transportation or the price of buying clothes and accessories for customers.

They must be able to keep precise records of these costs to guarantee that they are paid back promptly.

3. Maintaining Client Information

Each client’s contact information, size and style preferences, and previous purchases are just a few details personal shoppers need to keep track of.

4. Handling Payment

As a personal shopper, you can effectively handle the payment for their services either directly or by collaborating with retailers to make it easier for customers to pay for the clothes and accessories they buy for them.

5. Building Relationships

Building Relationships involves establishing trust and rapport with clients and profoundly understanding their unique style and lifestyle.

For personal shoppers to gain the trust of their clients, they must provide services that they can be relied on to deliver every time and demonstrate a comprehensive comprehension of the client’s goals and needs.

6. Developing a Deep Understanding of Client Needs

As a personal shopper, you must get to know your customers well to comprehend their way of life, line of work, and taste preferences.

This may entail enquiring about their interests, goals, and pursuits and watching what they wear and accessorize with.

7. Providing Personalized Services

Personal shoppers must meet each client’s specific needs through personalized services.

This may entail designing unique outfits, providing individualized fashion guidance, or making recommendations especially suitable for a given situation.

8. Maintaining Communication

To stay abreast of their client’s changing needs and preferences, personal shoppers must maintain open lines of communication with them regularly.

Regular check-ins, updates on new products and trends, and prompt client response times could all be part of this.

9. Provide style advice

To assist clients in creating outfits that flatter their body types, reflect their personal styles, and fit into their lifestyles, stylists use their knowledge of fashion trends and styling techniques.

Some of the critical tasks involved in providing style advice may include:

10. Assessing the Client’s Body Type

Personal shoppers must be able to determine the client’s body type and offer suggestions for clothing and accessories that complement their figure.

This may involve selecting clothing that highlights certain features or minimizes others or picking out accessories that focus on particular body parts.

11. Identifying Trends and Styles

Personal shoppers must remain knowledgeable about the most recent fashion trends and styles to suggest apparel and accessories that fit these trends.

They must also recognize timeless and classic pieces appropriate for years to come.

12. Creating Outfits

Personal stylists must be able to put together stylish and practical outfits.

They must be able to choose bold, statement pieces that make a bold fashion statement or choose clothing and accessories that work well together and create an appealing look.

13. Offering Feedback and Guidance

To help clients make wise decisions about their wardrobe, personal shoppers must be able to offer them helpful criticism and advice.

They must be able to give candid assessments of what looks good and what doesn’t and, if necessary, offer suggestions for substitute items of clothing and accessories.

Skills that qualify you to be a Personal Shopper

There is no specific degree or certification required to become a personal shopper.  These skills could come from education, training, and practical experience. 

1. Fashion Knowledge 

Personal shoppers must understand fashion trends, styles, and brands strongly. 

This includes knowledge of different fabrics, colors, and textures, as well as an ability to identify high-quality clothing and accessories.

2. Styling Expertise

Personal shoppers must be able to create outfits that suit their clients’ preferences and body types.

This involves an understanding of different styling techniques and an ability to identify and select clothing and accessories that complement each other.

3. Customer Service

Personal shoppers must have exceptional customer service skills and be able to provide a positive and engaging shopping experience for each client. 

This involves an ability to communicate effectively, listen to client needs and preferences, and proactively address any concerns or questions that may arise.

4. Organizational Skills

Personal shoppers must be highly organized and able to manage multiple tasks and clients simultaneously. 

This involves prioritizing tasks, staying on top of deadlines, and managing logistics related to shopping and delivery.

5. Attention to Detail

Personal shoppers must have a keen eye for detail and be able to identify small imperfections or issues with clothing and accessories. 

This involves an ability to inspect products thoroughly, identify potential flaws, and make informed decisions about whether or not to purchase them.

How to Become a Personal Shopper 

Building a personal shopper business involves several key steps, including:

1. Identifying your target market

List the types of clients you want to work with, such as busy professionals, young families, or people with particular fashion requirements.

2. Defining your services

Choose the specific services you’ll provide, such as personal shopping, wardrobe consultation, or event styling.

3. Developing a pricing strategy

Set your pricing strategy after considering the local market, experience, and expertise.

4. Creating a marketing plan

Create a marketing strategy to advertise your services, such as social media marketing, networking gatherings, or collaborations with nearby companies.

5. Building a professional brand

Create a professional brand for yourself that showcases your distinct expertise and style. This brand should include a website, logo, and business cards.

6. Establishing partnerships

Establish collaborations with neighborhood shops, clothing labels, and other companies that support your brand and can refer customers.

7. Providing exceptional customer service

To ensure that every customer receives exceptional service, go above and beyond to exceed their expectations.

8. Continuously learning and evolving.

Always look for new opportunities to learn and develop as a personal shopper and keep up with the newest fashion trends, techniques, and technologies.

FAQs on How to Become a Personal Shopper

Should one consider hiring a personal shopper?

Individual preferences and needs determine whether or not hiring a personal shopper is worthwhile. Individuals who are too busy or don’t want to shop for themselves can save time and effort by hiring personal shoppers. However, personal shopper services can be pricey, so comparing the costs and advantages is essential before deciding whether they are worthwhile.

What are the ways to earn income as a personal shopper?

Hourly rates, flat fees for particular services, or commissions on purchases made on behalf of clients are all ways that personal shoppers can generate income. They might also get bonuses or incentives for reaching sales goals or offering exceptional customer service,

Is it difficult to be a personal shopper?

Being a personal shopper can be difficult because it requires a strong understanding of fashion, styling, and effective communication. However, becoming a successful personal shopper is attainable with commitment, effort, and a love of fashion.

Is there a  difference between a personal shopper and a stylist?

While stylists concentrate on putting together complete looks and outfits for clients, personal shoppers concentrate on assisting clients in finding clothing and accessories that meet their unique needs and preferences. Also, stylists may be more concerned with achieving a particular aesthetic or image, and personal shoppers may be more concerned with practical factors like fit and comfort.

What is another term for a personal shopper?

Personal shoppers may also be called fashion, wardrobe, or image consultants.


Personal shoppers can assist their clients in creating a wardrobe that reflects their individual styles, complements their lifestyle, and helps them look and feel their best, whether they work alone or as a part of a bigger team.

Following this article’s advice and best practices, aspiring personal shoppers can develop the skills and knowledge necessary to succeed in this exciting and rewarding industry. 

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