How Much do Victoria’s Secret Models Make? (FAQs)

Victoria’s Secret is one of the most well-known lingerie brands in the world, and its annual fashion show is a highly anticipated event for many.

While the models who walk in Victoria’s Secret fashion shows are some of the most recognized in the industry, many people wonder how much they are paid for their work.

In this article, we will explore the compensation of Victoria’s Secret models and the factors that can affect their pay.

Modeling Industry and Compensation

The modeling industry is a highly competitive and often unpredictable field.

Compensation for models can vary widely depending on several factors, including their experience level, contract terms, and the specific job they are working on.

In general, models are typically paid a flat fee or a negotiated rate for their work.

For example, a model may be paid a flat fee for appearing in a print ad campaign or a runway show, or they may be paid a negotiated rate for their time on set or for a specific number of work days.

Some models may also receive royalties or residuals for their work, particularly for campaigns or projects that generate ongoing revenue.

For example, a model may receive royalties for every unit of a product they promote that is sold, or they may receive residuals for a commercial that airs on television or online.

In addition to their base pay, models may earn additional income from sponsorships, endorsements, and other promotional activities.

For example, a model may receive compensation for appearing in a brand’s social media campaign, or they may receive compensation for attending events or making appearances on behalf of a brand.

It is important to note that the modeling industry is notoriously difficult to break into, and even for successful models, work can be sporadic and unpredictable.

While some models may earn significant money, others may struggle to make a living wage.

It is essential for models to carefully review their contracts and negotiate their compensation to ensure they are fairly compensated for their work.

How Much do Victoria’s Secret Models Pay Their Models?

The salaries of Victoria’s Secret models can vary widely depending on several factors, such as experience, popularity, and contract terms.

However, it is reported that the top-earning Victoria’s Secret models, such as Gisele Bündchen, Adriana Lima, and Kendall Jenner, can earn millions of dollars per year from their modeling work, endorsements, and other projects.

According to Forbes, in 2018, the highest-paid Victoria’s Secret model was Kendall Jenner, who earned an estimated $22.5 million.

However, it’s worth noting that these figures can change from year to year, and not all Victoria’s Secret models earn such high salaries.

Victoria’s Secret is one of the world’s most well-known and successful lingerie brands, and its annual fashion shows have become an international cultural phenomenon.

As a result, Victoria’s Secret model is considered a highly prestigious and lucrative career path in the modeling industry.

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Base Pay and Additional Earnings

Victoria’s Secret models typically earn a base salary for their work, which can vary widely depending on their experience level, contract terms, and the specific job they are working on.

According to reports, the average base salary for Victoria’s Secret model is around $100,000 per year, although some models may earn significantly more.

In addition to their base pay, Victoria’s Secret models may earn additional income from royalties on products they promote and bonuses for achieving specific goals or milestones.

For example, models may receive bonuses for appearing in a certain number of campaigns, walking in Victoria’s Secret fashion shows, or achieving high sales numbers for products they promote.

Models may also receive compensation for additional work outside of their modeling duties.

For example, some of this brand’s models have landed acting or hosting roles, which can come with additional compensation.

Factors Affecting Victoria’s Secret Model Compensation

The compensation for Victoria’s Secret models is affected by various factors such as:

1. Experience

For several years, experienced models are often paid more than newer models.

2. Modeling Contract

The contract terms between the model and Victoria’s Secret can also impact compensation. Models with exclusive contracts or those featured in an effective campaign are often paid more.

3. Popularity

Popular models with a more significant social media following often receive higher compensation.

4. Demand

The demand for models with specific physical attributes, such as height, weight, and body measurements, can also impact their compensation.

5. Appearance

Models who maintain a specific appearance and physique that aligns with Victoria’s Secret brand are often compensated more.

6. Skills

Models with exceptional skills like acting, singing, or dancing may also receive higher compensation.

7. Marketability

Models deemed to have strong marketability, meaning they can help sell more products, may receive higher compensation.

Nevertheless, the compensation for this brand’s models is determined by a combination of factors contributing to their overall brand value.

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Other Perks and Benefits of Working for Victoria’s Secret

In addition to their base salary and potential additional earnings, there are several perks and benefits that Victoria’s Secret models may enjoy:

1. Exposure

Victoria’s Secret is one of the most well-known lingerie brands in the world, and modeling for the brand can provide models with significant exposure and career opportunities.

Models regularly feature in the brand’s advertising campaigns, runway shows, and other promotional materials, increasing their visibility and exposing them to huge opportunities.

2. Travel Opportunities

Victoria’s Secret models may have the opportunity to travel to various locations worldwide for photo shoots, runway shows, and other events.

This can be a particularly appealing perk for models who enjoy traveling and exploring new places.

3. Beauty and Styling

Victoria’s Secret is known for its glamorous and polished image, and models who work for the brand may have access to high-end beauty products, professional hair and makeup artists, and expert styling services.

4. Brand partnerships

Victoria’s Secret models may have the opportunity to partner with other brands and companies outside of the fashion and beauty industry.

For example, models may be chosen as brand ambassadors for products such as watches, jewelry, or fragrances, which can provide additional exposure and income.

5. Networking

Victoria’s Secret models may have the opportunity to network with other models, industry professionals, and influential individuals in other industries.

This can be particularly valuable for models looking to expand their careers beyond modeling and into other areas such as acting, hosting, or entrepreneurship.

However, not all this brand’s models will enjoy these perks and benefits.

The specific opportunities and benefits available to models can vary widely depending on their experience level, contract terms, and the specific job they are working on.

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Criticism of Victoria’s Secret Model Compensation

Victoria’s Secret and its model compensation practices have recently faced criticism from various sources. Some of the main criticisms include the following:

1. Lack of diversity

Victoria’s Secret has been criticized for lacking diversity in its model roster, particularly regarding size and body shape.

Critics argue that the brand’s narrow definition of beauty excludes many women who do not fit the brand’s narrow standards.

2. Unreasonable beauty standards

Victoria’s Secret models are often held to high beauty standards, which can be physically and mentally taxing.

Some critics argue these standards are unrealistic and can contribute to body image issues and other mental health concerns.

3. Wage inequality

While top Victoria’s Secret models can earn millions annually, many struggle to earn a living wage. Critics argue that the brand should do more to ensure that all models are fairly compensated for their work.

4. Lack of transparency

Some critics have called for more transparency in the modeling industry, particularly regarding compensation and working conditions.

Victoria’s Secret has been criticized for its lack of transparency around model compensation, making it difficult for models to negotiate fair pay and for consumers to understand the actual cost of the products they purchase.

5. Promotion of harmful stereotypes

Victoria’s Secret has been criticized for promoting harmful stereotypes about women, particularly concerning body size and shape.

Critics argue that the brand’s emphasis on ultra-thin, conventionally attractive models perpetuates unrealistic beauty standards and can damage women’s self-esteem and mental health.

However, this brand has tried to address these criticisms in recent years by hiring more diverse models and introducing a new campaign focused on body positivity and inclusivity.

However, the brand continues to face criticism for its compensation practices and portrayal of women in its advertising and marketing materials.

Frequently Asked Questions (FAQs) On Victoria’s secret models

Who is the highest-earning Victoria’s Secret model?

As of November 2022, the highest-earning Victoria’s Secret model was Gisele Bundchen, with a net annual income of over a million dollars.

How much is Kendall Jenner paid for modeling?

Kendall Jenner made over $22 million from modeling in 2017.

Who makes the most money in modeling?

Editorial and runway fashion models that have reached supermodel height make the most money in modeling.

How much does Dior pay their models?

The average salary of a model working for Dior is about $40,000 per year.


Victoria’s Secret models have much respect in the industry and earn good money.

While the exact amount that models earn can vary widely, most earn a significant income from their work with the brand.

However, the industry is not without its criticisms. Some argue that focusing on appearance and the pressure to maintain a specific body type can harm models’ well-being.

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